A yellow face with raised eyebrows and a slight frown, shedding a single, blue tear from one eye down its cheek. May convey a moderate degree of sadness or pain.
Because sometimes emojis communicate better. And better gets better when animated.
From colour to each animated frame, these emojis were designed to be expressive, fun, and convey a life of their own, to fit right into any app for that sprinkle of magic.
As the design industry evolves and moves closer to 3D & AR world domination, Mojis have that 2.5D touch for that extra pop.
Mojis are designed with that soft shadow feel, velvety touch of warmth and extra sparkle to the eye - just subtle enough to feel it.
But uh, if it doesn't suit your style 'cause you're more of a flat-design person or you're just not digging the colours, you can just remove the gradients or customize them to fit your brand. You do you.